White Tulip

Led the brand identity and website design for White Tulip, a modern bridal boutique in Halifax. The identity features a versatile logo suite—including a primary wordmark, stacked mark, and custom WT monogram—with the monogram abstracting the form of a tulip, where the W becomes the bloom and the T the stem. A refined palette of black, white, and layered gold tones draws from the boutique’s interior, creating a cohesive, elevated system across digital and in-store touchpoints. The result is a contemporary brand that feels intentional, romantic, and quietly luxurious.