A brown leather sofa with a blue book and a smartphone on top, showing a grid of images.

Toronto Makes

Toronto

2018

Art Direction
Assembling Creative Team (photographers, off-figure stylists, HMU, stylists)
Creative Direction
Moodboards
Product Sourcing & Selection
Production

Led the art direction & creative direction for a multi-day photoshoot capturing the makers and products featured in Toronto Makes, a book celebrating the city’s creative entrepreneurs.

The shoot included portrait photography of 52 makers, individual product shots, and curated group shots highlighting the makers wares from the book in an artful way. From pre-production and visual planning to on-set direction, I oversaw every creative detail to ensure a cohesive visual narrative that honoured the diversity and craft of Toronto’s maker community.

A book titled "Toronto Makes" standing upright on a blue surface, with a blue background. The cover features an image of a wooden chair. The author's name, Randi Bergman, is at the top.
Decorative arrangement with candles, a soap bar, and a ceramic sculpture on a wooden ledge against a brown background.
A woman with long dark hair, wearing gold hoop earrings and a cream-colored blouse, sitting at a table against a brown background.
Man with long brown hair, beard, wearing a beige wide-brimmed hat, navy blazer, black shirt with white floral pattern, sitting against a blue background.
Colorful abstract glass paperweight on a wooden tray, with a small potted succulent and a reflective bracelet or ring, set on a blue surface with a brown background.
A young man with dark hair, wearing a blue button-up shirt and white t-shirt, sitting against a plain light background.
A woman in pink jumpsuit standing with arms crossed next to a man sitting on a stool, both facing forward against a plain background.
A still life scene featuring a white ceramic bowl with a gold metal ring on top, a white ceramic pitcher with a textured design, a small white cup, a wooden tray, and a croissant in a white cup on a wooden saucer, against a blue background.
Two women with brown hair, one standing and one seated on a tall stool, against a plain light background.
A woman with shoulder-length brown hair and bangs sits on a wooden stool against a plain background. She wears a grey sweatshirt with a chain pattern on the front and has several rings and bracelets on her hands and wrists.