Alma was developed to disrupt the conventional approach to student living by introducing a brand that feels more like a lifestyle than a rental. Rooted in the idea of reimagining "Alma Mater" for a new generation, the name speaks to a sense of belonging, growth, and identity. These are core values for today’s university students. We set out to create a brand that broke the mold of institutional aesthetics, leaning into vibrant color, bold design, and a confident tone of voice. The result is a brand that feels fresh, youthful, and genuinely reflective of the student experience. It stands out in a category that often underestimates its audience.

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